The hottest paper mill controls the pricing power,

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The paper mill controls the pricing power, and the paperboard mill knocks on the door of carton users with price

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core tip: [China Packaging News] the opening drama of 2019 is that the price of base paper continues to rise. In 19 years, the paper and paperboard factories demanded more price and quantity. Where can the carton factory find the order? Paper mills firmly control the pricing power of base paper,

[China Packaging News] the opening drama of 2019 is that the price of base paper continues to rise. In 19 years, the paper and paperboard factories demanded more price and quantity. Where can the carton factory find the order? Paper mills firmly control the pricing power of base paper. While maintaining the price, they may grab paperboard orders and increase profits by stabilizing the volume. Cardboard factory uses the price to knock open the carton users, invincible! The carton factory has no resistance

19 years continue to shut down and protect the price. The paper and paperboard factories ask for more price and quantity. Where can the carton factory find the order

the opening drama of 2019 is that the price of base paper continues to rise. Although level 2 and 3 factories respond indifferently, "a rise of a hair" we have all had a holiday

however, the price rise throughout the whole year for 18 years has not stopped. If it can rise, it is "rise". If it can't rise, it is also "rise". One word is to "rise", although it eventually ends in false rise and real fall

if an unfinished task needs to be continued in 19 years, it is necessary to answer a question: how will the price of base paper change in 2019? Up? Fall? Maintain stability in entanglement

in 17 years, both volume and price rose, and profits increased significantly; In 18 years, the volume did not increase, the price did not rise but did not fall, and the basic high price was used to maintain high profits. It is unlikely that the price will rise in 19 years, but it is less likely to fall. We will continue to maintain the shutdown and price protection strategy

in 19 years, paper mills not only want to expand production capacity, but also want to maintain high prices. In a word, asking price is more important than quantity

the paperboard factory needs to boost the selling price and gross profit under the condition of low demand. It does not want to continue the 18 year zero profit sales model. In a word, asking price is more important than quantity

in 18 years, the third level factory was low-priced cardboard and high-priced cartons, but the quantity was less. In 19 years, the problem faced was not cardboard price or environmental protection. The key was where to find the order

in this way, there will be profit grabbing in all links. If there is grabbing, there will be struggle. No one wants to let his fat meat into others' bowls, then the decisive battle begins

decisive battle? Who fought with whom

paper mills control the pricing power of base paper, or grab paperboard orders at the same time of ensuring the price, and increase profits in a steady amount

paper mills and paperboard mills fight a decisive battle

what is the decisive battle between these two links

is not a price

because the paper mills have a firm grip on the pricing power of base paper under the condition of growing larger step by step and gradually forming a market monopoly

in domestic paper mills, they control the purchase price of national waste, the sale price of base paper and the total supply of base paper, and basically master the pricing power through these three links; In foreign countries, through acquisition, equity participation, new factories, the layout of pulp and paper-making two links; In the capital market, adjusting the forward pulp expected price through pulp futures can not only hedge the risk, but also guide the forward paper price

therefore, paper mills have basically firmly grasped the pricing power of paper prices by taking advantage of domestic advantages, foreign layout and futures regulation. It is difficult to plummet paper prices

the possibility of decisive price is ruled out, and the rest is the decisive sales of paper mills and paperboard mills! How will this evolve

paper mills will have two strategies for paperboard mills:

continue to sell base paper at the same price, whether to buy it or not

in fact, there are not many options for paperboard factories. These are the only ones that can be supplied on the market. If you don't buy it, it means that the supply is unstable

some manufacturers may import from abroad to offset the domestic high price paper, but because the trading cycle is too long, it normally takes days of trading period. During this trading period, the domestic paper mills use this time difference to raise 10 yuan/ton in Shandong when you arrive in Hong Kong. You come to a strategic price reduction, which makes you cry and laugh, and you also risk the exchange rate

the other hand is to grab cardboard orders

facing the increasingly obvious problem of extending the industrial chain of paper mills, paper mills are no longer satisfied with the simple business model of papermaking and selling paper, and gradually enter the downstream links quickly

although a leading enterprise has only briefly tried the strategy of grabbing paperboard orders at low prices for 18 years, it will soon stop. However, this time, all employees of Jinan Shijin sincerely provide you with excellent products and services. Don't simply think that it is a concession to the market. It is more likely to be a beneficial attempt. They will continue to try in 19 years

this attempt is not only an experiment of the new model, but also an alarm bell for the cardboard factory, warning the cardboard factory not to try to reduce the price by using the quantity. If I don't obey, I can sell cardboard directly

at the same time, Shanying and other paper mills have tasted great benefits in the extension of the industrial chain. Based on the layout of the whole industrial chain, it brings three advantages: stable price, stable sales and stable profit growth

two strategies: one is to ensure stability and the other is to ensure growth. What is stable is sales and what is growing is profits

the cardboard factory uses the price to knock open the carton users, invincible! Carton factory is absolutely unable to resist

cardboard factory and tertiary factory fight a decisive battle

what are they fighting for

order, carton order

after 18 years of ups and downs, the whole cardboard factory did not take advantage. Facing the continuous contraction of carton orders, the strong cardboard factory encountered Waterloo in 18 years

when the price of base paper rises, the cardboard dare not rise, the price of base paper falls, and the cardboard falls, and the processing fee is on the edge of loss

there is only one reason. The supply of cardboard factories is too large, but the demand for cartons is reduced, and the cardboard factories quickly lose the right to speak between large and small

the cardboard factory will certainly learn from the pain. The long-term plan is no longer as simple as selling cardboard. Only truly mastering carton orders is the lifeline

since carton orders are needed to take the initiative, what is the killer mace for grabbing carton orders

low price is the only choice for carton end users. Carton users first care about price, and second care about supply capacity and service capacity. It can be said that "price" is a powerful hammer for carton users, invincible

then how to operate the carton price strategy of the cardboard factory:

directly face the end customers, make room to add carton equipment, recruit salespeople, and enter the market

use the normal cardboard price plus 0 The processing fee of 4 yuan is used to sell cartons. This processing fee is the cost for the tertiary factory to maintain basic production. It can be seen that the tertiary factory has no resistance

in this way, the paperboard factory has stabilized the sales volume and selling price of paperboard by occupying the market at a low price, reducing 2.5% Polyethylene chemical medium corrosion test method: through the test of three different solutions (hydrochloric acid, sodium hydroxide, sodium chloride), the competition of paperboard peers in the market firmly grasp the market demand

second, the same carton processing strategy faces the third level factory

the paperboard factory can not face the users directly, but the tertiary factory only needs to transfer the carton processing business to the paperboard factory and lock the paperboard supply at the same time. In short, our paperboard factory does not rob your customers, but the tertiary factory must buy our paperboard at the normal price and entrust the paperboard factory to use 0 The processing fee of 4 is the processing fee of the third level factory

in this way, the first tier and third tier factories have no other choice without the trouble of processing and reducing profits

if the cardboard factory directly faces the end users of cartons as "bride grabbing", then the cardboard factory processing cartons for the tertiary factory is a "binding couple"

the decisive battle in this link will be more obvious and faster in 19 years

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