The hottest paper media is declining, and physical

Paper media is declining, and physical bookstores have closed down in recent years.

on May 17, 2012, Yu Wei, one of the founders of one-way street, asked for help on Weibo: the one-way street library is currently facing a little crisis: the contract is about to expire, the rent is soaring, and it is unsustainable to save one-way street. One way street library was founded by well-known media people Yu Wei and Xu Zhiyuan, and well-known publisher Yang Wenxuan. It was officially opened in Yuanmingyuan on January 1st, 2006. Since its opening, one-way street has become an important cultural place in Beijing with high-quality book recommendations and free cultural salons. In October, 2009, one-way street was moved to blue harbor, and now I don't know where to go

last summer, Feng rushong couldn't bear the rent of 50000 yuan a month and moved out of the basement of the South Gate of Peking University. This is a bookstore founded in 1995 by Wang Wei, an associate professor of philosophy at Peking University, and a group of Jinan Shijin, whose experiments on mechanics are becoming more and more in demand. Scholars such as Ji Xianlin, Deng Guangming, Ren Jiyu, and Zhang Dainian once talked about "the last 20 years of Chen Yinque" here. At the corner of its entry, there was a famous plaque hanging, and the calligrapher lived poetically. However, after fifteen or six years of persistence, this scholarly business card of Peking University and Zhongguancun can no longer live poetically, or even exist

in Beijing, there is also the largest private bookstore in China, which is located in the third pole of Zhongguancun. After losing 78million yuan in three years, it closed sadly. In Guangzhou, three well-known bookstores, Sanlian bookstore, xueeryou Ximen store of Jinan University and dragon media bookstore, announced the closure of business two years ago; In Shanghai, four stores in the monsoon Bookstore closed down in 2011, and Qingyun bookstore, which has been operating in the Southern District of Fudan University for 17 years, announced its closure; In Xi'an, a number of well-known bookstores such as Xinhua Wenxuan Xi'an Bookstore have closed one after another. Even Bertelsmann of Germany also announced that the production reduction of electrolytic aluminum in 2015 would reach about 4.91 million tons/year, stop all operations of the China Book Club and withdraw from China

no wonder Cheng Sanguo, CEO of Baidao professional book station, lamented: in today's big cities in China, there must be a bank within three steps, but turn more than half the street, and you can't find a bookstore

Ma Weidu, a well-known cultural relics collector, said more incisively in his blog on June 15: today is the economy and society, forcing traditional bookstores into a corner, turning beauty into a nightmare. I know that the decline of traditional paper media is inevitable, just like the death of bamboo slips and wooden slips 2000 years ago

digital publishing came into being

the decline trend of paper media is also obvious abroad. The newspaper industry in Europe and the United States is facing an unprecedented crisis. The circulation of several well-known newspapers and periodicals in the United States has declined year after year. The Los Angeles Times and reader's Digest have applied for bankruptcy protection, and life and rocky mountain have been suspended. Throughout the past 2011, there has been a decline in sales of paper books in general, whether in the mass publishing, professional publishing or educational publishing markets

the impact on paper media comes from digital publishing activities based on computer technology, network technology, multimedia technology, communication technology and other emerging digital technologies, such as iPad and Weibo. Digital publishing has become one of the fastest growing and most potential fields in the publishing industry

Mrs. marjorescadino, CEO of Pearson group, the world's largest educational publishing group, said optimistically that they were not worried about the impact of the digital transformation of traditional publishing on the company, and Pearson group had transformed into a digital publishing enterprise. In 2011, digital products accounted for about 33% of the total revenue of Pearson group. Simon schusterinc., the largest book publisher in the United States, Hachettelivre, gallinmard, Flammarion, lamartineere, the four major publishing groups in France, and even some traditional publishing institutions in Japan have begun new development in digital publishing

even some professional publishers have a high degree of digitization. For example, Elsevier group, one of the oldest and largest publishing groups in Europe and the world's largest publisher of scientific and medical literature, accounted for nearly 80% of the total revenue in 2011. Scopus developed by Elsevier is the world's largest abstract and citation database system. Users can retrieve more than 14500 scientific journals from 4000 publishing companies around the world

when talking about digital publishing, Zhou Hailun, head of Penguin Group in China, one of the world's largest mass book publishers, said: Penguin has always been one of the leaders in the development of digital publishing in the U.S. publishing market. We cooperate with different platforms, such as Amazon, Google, apple, etc. Today, the e-book market in the United States has begun to mature rapidly, followed by Britain. I think in Australia and China, the era of E-books has not really come, and China's digital publishing is still in the process of exploration

the rotation of sunrise and sunset

although China's digital publishing is in the process of exploration, its development is still amazing. At present, China's digital publishing industry mainly includes e-books, digital newspapers, digital journals, publishing, online game publishing, digital animation publishing, blogs and podcasts, e-readers, digital printing and so on. "2011: China's cultural brand report" shows that in recent years, the development of China's digital publishing industry has been extremely rapid. Since 2006, the output value has increased by more than 50% every year, from 300million yuan in the 21st century to more than 105.1 billion yuan in 2011 with the recovery of the economy

the total amount of e-book resource pool in China has jumped to the first place in the world, with all kinds of categories, and has maintained the momentum of growth. At present, the annual revenue of newspapers is more than 2.2 billion yuan, and the publishing revenue of digital newspapers is also more than 2.8 billion yuan. Since the first electronic journal "scholars of China" in 1995, after 15 or 16 years of development, more than 9000 digital journals in China have begun to carry out digital online publishing. In addition to academic journals, well-known public journals such as "readers" and "Ruili" have also begun to operate online editions

reading is more popular. According to the 25th statistical report on the development of China's Internet, China's people have reached 233million, and 75.4% of them have reading business. With the promotion of touch screen, among all the needs on the Internet, reading is almost more than chatting, and will leap to the first place

Jiang Jun, chairman of China Publishing and media group, said at the 2011 Annual Meeting of digital publishers: companies with precipitation have begun to steadily launch new products. Digital publishing is becoming an important driving force driving the transformation and development of the publishing industry, and plays an indispensable role in adjusting the industrial structure and promoting industrial reform

in 2011, the General Administration of publishing officially issued the "12th Five Year Plan for the development of the publishing industry" and the "12th Five Year Plan for the development of digital publishing", which proposed that by 2015, the total output value of digital publishing should reach the goal of 25% of the total output value of publishing, and proposed to speed up the organization of a number of major projects, the implementation of a number of major projects, the research and development of a number of major technologies, the development of a number of key products, the cultivation of a number of leading enterprises The key task of building a number of well-known brands is to drive and enhance the overall strength of the publishing industry to further grow

with policy preference and financial support, China's digital publishing industry chain has received unprecedented impetus. China Publishing Group, the leading domestic publishing group, launched Dajia, a digital publishing portal, a year ago, and said it would build it into China's largest digital publishing platform. The China Publishing Research Institute has held four digital publishing expositions and three annual digital publishing conferences in a row. The 2012 China digital publishing annual conference will also be held at the Beijing International Conference Center in mid July

at the training course of the Chinese society in August 2010, another well-known publisher, Yang Wenxuan, editor in chief of the Chinese world, put forward a different argument from Jin Lihong: the publishing industry is a sunrise industry. Perhaps, when the sun sets and the sun rises, the light of human spirit will shine on the earth forever, but the carrier has quietly changed